Direct Marketing: A Step-by-Step Guide to Effective Planning and Targeting (Marketing in Action Series) - Roddy Mullin .pdf .fb2 .epub electroinc books

Direct Marketing: A Step-by-Step Guide to Effective Planning and Targeting (Marketing in Action Series) by Roddy Mullin

Size ePub book: 1853 kb
Size PDF book: 1515 kb
Direct marketing is widely acknowledged as one of the most popular and effective marketing communications tools. Marketing professionals, and those studying for marketing qualifications, need to have an overall understanding of the scope and potential of this whole area.


ISBN: 0749436778

Rating: 4.1/5

Votes: 278

Format: odf, lit, fb2, ibooks, mobi, cb7, azf

ISBN13: 978-0749436773

Publisher: Kogan Page Business Books (October 2002)

Language: English

Subcategory: Marketing & Sales

Direct Marketing: A Step-by-Step Guide to Effective Planning and Targeting (Marketing in Action Series)
Business & Money
Author: Roddy Mullin
Title: Direct Marketing: A Step-by-Step Guide to Effective Planning and Targeting (Marketing in Action Series)