Market Segmentation: How to do it, how to profit from it - Malcolm McDonald .pdf .fb2 .epub electroinc books

Market Segmentation: How to do it, how to profit from it by Malcolm McDonald

Size ePub book: 1488 kb
Size PDF book: 1553 kb
* McDonald and Dunbar are the leading author team in this area
* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business
* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)

This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.

* Highly developed and well illustrated treatment of a key marketing technique
* Usable by students and executives, for whom the practical, step-by-step approach is designed
* Leading author team in the field


ISBN: 0750659815

Rating: 5.0/5

Votes: 459

Format: odf, lit, fb2, ibooks, mobi, cb7, azf

ISBN13: 978-0750659819

Publisher: Butterworth-Heinemann; 1 edition (October 15, 2004)

Language: English

Subcategory: Management & Leadership

Market Segmentation: How to do it, how to profit from it
Business & Money
Author: Malcolm McDonald
Title: Market Segmentation: How to do it, how to profit from it